Neighborhood Program

Fifth Third's Neighborhood Program is our place-based economic development program designed to spur economic mobility for all.

We work with public, private and community partners to identify areas within Fifth Third’s Consumer Bank footprint that have been historically disinvested or are economically disadvantaged. We then meet with residents to assemble and concentrate all our resources—intellectual, social and financial—to cause a positive ripple effect that leads to:

  • Business corridor revitalization
  • Small business growth
  • Affordable housing
  • Financial and workforce education and development
  • Healthy, safe spaces

Program Goals

Improve upward mobility among residents
Increase homeownership rates and reduce resident displacement, generate wealth, and foster a higher sense of value, agency and belonging.

Build an inclusive, civic infrastructure
Strengthen the capacity of local stakeholders to sustain efforts and expand services and programs that support residents’ economic mobility.

Promote prosperous small businesses
Increase entrepreneurship and achieve greater growth and retention of small businesses.

Create more connected systems
Strengthen links across stakeholder groups, including businesses, the community and other institutions; improve availability and delivery of Fifth Third lending products in underserved areas.

Develop healthy, built environments
Reduce vacancies and abandoned buildings and develop plans for improved walkability and availability of open spaces.

Neighborhoods We Serve

Fifth Third pioneered the Neighborhood Program in the Gratiot & Seven Mile neighborhood in Detroit in 2019. Known locally as G7, Fifth Third made a $5 million investment over five years.

In 2021, Fifth Third expanded the program in partnership with Enterprise Partners, investing up to $20 million in the following nine neighborhoods across our footprint:

  • Avondale – Cincinnati, Ohio
  • South Chicago – Chicago, Illinois
  • Arlington Woods – Indianapolis, Indiana
  • Grove Park – Atlanta, Georgia
  • Historic West End – Charlotte, North Carolina
  • Russell – Louisville, Kentucky
  • Buckeye – Cleveland, Ohio
  • Near East Side – Columbus, Ohio
  • East Tampa – Tampa, Florida

More about the program can be accessed at the Enterprise Community Partners website.

Program Results (as of June 30, 2025):

$254M

in investments delivered as of March 2025 (exceeding the initial goal of $180M).

$200M+

catalyzed in additional leveraged investments for a total of $455M Fifth Third driven investments.

1,932

homeowners assisted through purchase assistance, classes, repairs and other programs.

437

existing homes preserved.

926

small businesses supported through technical assistance and other programs.

70

key positions to help community organizations build capacity.

New Neighborhood - North Nashville

In June 2025, Nashville and Fifth Third leaders announced that North Nashville will join the Neighborhood Program, bringing an influx of $20 million over three years to help revitalize the community. In collaboration with local partners Affordable Housing Resources Inc., Pathway Lending, United Way of Greater Nashville, and technical assistance partner Enterprise Community Partners, Fifth Third will implement an economic mobility roadmap shaped by community input.